More Cellphone Towers & Better Data Service Means More Local Mobile Search—Is Your Website Ready?

For years residents of Washington and Hancock Counties have had to deal with substandard cellphone service. Spotty connectivity, “Dead Zones,” and poor wireless data strengths have plagued the Downeast Region for decades. While most locals have “gotten used to” the poor coverage, many visitors (especially seasonal tourists) are shocked by how poor the service really is. As Robert Pasloe, President and CEO of Wireless Partners, said in an interview: “when you come to a market that has less than good coverage and no true wireless broadband, you realize just how bad it is and much you need it.” Indeed, many of these out-of-state individuals rely on their mobile devices and local search to find businesses and products they’re interested in like restaurants, lodging, attractions, and more.

However, that’s all about to change. As WABI recently reported, Maine-based cellphone company Wireless Partners has recently teamed up with Verizon Wireless to build 13 new cellphone towers in Hancock and Washington Counties. This improves not only cell coverage but data quality as well in some of the most rural communities in Maine. In fact, when the build is finally complete and all the towers are turned on (roughly the middle of December 2015) all of Downeast Maine’s Verizon customers will have true 4G LTE service.

Is Your Business Ready to Capitalize on Local Mobile Search?

In addition to better call coverage (and fewer dropped calls) this new improvement will also result in more people using mobile devices for Internet connectivity. That means more location-based mobile searches.

Say a visitor comes to Machias for the day and wants to stop at a local restaurant for lunch. They’ve never been to the area before and driving around looking for a parking lot full of cars really isn’t on the agenda. What do they do?

They pull out their smartphone and perform a local mobile search for “the best restaurant in Machias.” Of course this pulls up culled from Yelp!, TripAdvisor, and Google Maps. But what if your restaurant isn’t Helen’s? Does it even make the top 10 search results?

It could . . . if your restaurant’s website was optimized for mobile search.

The same thing goes for other businesses in Hancock and Washington Counties: hotels and motels, bars and breweries, art galleries and gift shops.

How to Optimize Your Website for the Best Mobile Search Results

One of the best ways to optimize your business’s website for mobile search is to create a blog with high-quality SEO-friendly content that’s geared toward snagging local search results. To do this, you need to:

  • Identify how current customers are finding your website
  • Identify high-priority local keywords (such as “the best restaurant in Machias”)
  • Use those keywords in great, sharable content
  • Get that content on your website and the websites on other non-competitive local businesses
  • And get that content on social sharing sites like Facebook

Of course, there are number of other tactics you can use including these 7 things you can do to improve your local search results.

For more information about improving your website, creating great content, and finding an expert professional writing service to help you craft quality content, bookmark this site, subscribe to the RSS feed, or contact me today.

Leave a Comment