This is the first article in a series I was commissioned to write for an Australian trade magazine called Jewellers Trade. It appeared in the Read More ...
This is an article I was commissioned to write for the Australian trade magazine Jewellers Trade. For this article I was asked to interview several Read More ...
Do It Now Before It’s Too Late In order to compete in the modern marketplace, every business and not-for-profit including traditional “brick and mortar” operations, Read More ...
When two engineering students from the Rensselar Polytechnic Institute came up with the idea to use mushrooms and discarded agricultural byproducts to create a green Read More ...
Habitat for Humanity’s ReStore retail locations save consumers money and help preserve the environment. By thinking cost-effectively, the organization has also found a way to Read More ...
The squeeze page is an internet marketing staple used by affiliate marketers, MLM users, service providers, and individual entrepreneurs in order to build mailing lists Read More ...
As Maine’s economy gradually catches up to the world’s by swaying away from traditional production-focused industries such as commercial fishing and timber harvesting toward high tech research and service related industries, are all of those extra hours really worth it?
If you’re looking for a little danger with your dinner or fear with your food, it may be worth your time to visit one of these quirky joints yourself.
Japan has long been regarded as the world leader in forward-thinking technology and robotics. Some of the ideas to come out of the Land Read More ...
This is another one of my posts inspired by Dave Addey’s book Content Management Systems “The thing I love the most about good content managements Read More ...
What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some Read More ...
This is another one of my posts inspired by Dave Addey’s book Content Management Systems “The thing I love the most about good content managements systems is how they let more and more people publish to the Internet.” Say the authors. In effect, a Content Management System “begs you you add authors.” The cool thing about that, especially for small businesses and individual entrepreneurs is that it allows them an Read More ...
Elbows-Deep in a Bargain Book Bin That’s where I found a great little book about information systems that opened my eyes as a web copywriter to a potential marketing “hook” for my services. Strange, I know. But you never know where you’re going to find a nugget of knowledge that will allow you to take your business to the next level. I was at the grocery store killing time the Read More ...
The squeeze page is an internet marketing staple used by affiliate marketers, MLM users, service providers, and individual entrepreneurs in order to build mailing lists fast. It’s generally promoted as the best way to do this but with web inhabitants becoming much savvier are traditional squeeze pages outdated? The answer is most definitely yes. Most squeeze pages suffer from poor design, poor layout, repetitive themes, and very few of them Read More ...
Do It Now Before It’s Too Late In order to compete in the modern marketplace, every business and not-for-profit including traditional “brick and mortar” operations, sole proprietorships, and even mom-and-pop style organizations should have an Internet presence. Ignoring the massive amounts of customers and patrons who surf the web every day and expecting to prosper in the next decade is akin to hiding under a tree in a thunderstorm: it Read More ...
How Hiring an Outsource Copywriter Saves You Money You know the number 1 thing you need to get Google’s attention is relevant content updated regularly. What Brian Halligan and Dharmesh Shah, authors of Inbound Marketing: Get Found Using Google, Social Media, and Blogs call “remarkable content.” But no matter how good that content is—even if it keeps those prospects coming back for more—it’s not going to convert if you don’t Read More ...
Avoid Paying for Poor Content with these Simple Search and Hiring Techniques Hiring copywriters and other freelance content providers is nothing like hiring a potential new employee. These providers, though they work for you, are often more skilled at what they do and have areas of specialization that you just wouldn’t look for in a regular employee. While a Master’s Degree in business management and the proven ability to successfully Read More ...
Finding the Perfect Freelance Service Provider for You Hiring a freelance copywriter may be a little scary, especially if you’ve never done it before. However, the rewards can greatly outweigh the risks, especially if you pick the right copywriter the first time. Here are a few tips you can use to find the best copywriter for your project and make sure that you get the content you need on time, Read More ...
Writing High Converting Squeeze Pages Isn’t Hard When You Have a Method The biggest mistake people make when trying to create a compelling squeeze page is not selling the prospect before they get to the squeeze page. 80% or more of the actual sale should have already been accomplished by your previous contact with the prospect (via email marketing or other content on your web page). When tyhey come to Read More ...
This is a sample of some web copy I created for a personal injury attorney. It focused on Lexapro and the birth defect associated with the drug. Inever dreamed I’d turn into a legal content copywriter but it seems to have happened. This content was just one page of what turned into several dozen pages I was hired to write on various drugs, the side effects associated with them, and Read More ...
This is the first article in a series I was commissioned to write for an Australian trade magazine called Jewellers Trade. It appeared in the February 2012 edition of the magazine which is circulated all over Australia and New Zealand. For this article, I was asked to come up with some unique marketing tips that jewelery shop owners could use during the holiday season to boost their marketing and make Read More ...
This is an article I was commissioned to write for the Australian trade magazine Jewellers Trade. For this article I was asked to interview several local jeweler shop owners and talk to them about tourmaliune and its “local” appeal (Maine is one of the few places on Earth where tourmaline is actively mined). I contacted both Pyramid Studios and Striking Gold and the owners were kind enough to take time out of Read More ...
What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some input on the product’s final price. Maybe that makes me a bit weird. After all, shouldn’t the client have the final say? It is their product. Not if they want to make a profit. You see, sales letter writers have a great understanding of just Read More ...
Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody wants their press release to be search engine optimized, to have a ridiculously long headline, Read More ...
These Three Articles Will Get You Started on the Right Foot If you’re a business owner and smart enough to know that your business needs a website yet are puzzled about what to do, how to build it, or even what should be on there, these three articles from BusinessInsider.com will get you headed in the right direction. The first is probably the most important. It’s entitles “Avoid the 7Deadly Read More ...
