What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some input on the product’s final price. Maybe that makes me a bit weird. After all, shouldn’t the client have the final say? It is their product.  Not if they want to make a profit. You see, sales letter writers have a great understanding of just   Read More ...

This is another one of my posts inspired by Dave Addey’s book Content Management Systems “The thing I love the most about good content managements systems is how they let more and more people publish to the Internet.” Say the authors. In effect, a Content Management System “begs you you add authors.” The cool thing about that, especially for small businesses and individual entrepreneurs is that it allows them an   Read More ...