This is another one of my posts inspired by Dave Addey’s book Content Management Systems “The thing I love the most about good content managements systems is how they let more and more people publish to the Internet.” Say the authors. In effect, a Content Management System “begs you you add authors.” The cool thing about that, especially for small businesses and individual entrepreneurs is that it allows them an Read More ...
Elbows-Deep in a Bargain Book Bin That’s where I found a great little book about information systems that opened my eyes as a web copywriter to a potential marketing “hook” for my services. Strange, I know. But you never know where you’re going to find a nugget of knowledge that will allow you to take your business to the next level. I was at the grocery store killing time the Read More ...
Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody wants their press release to be search engine optimized, to have a ridiculously long headline, Read More ...
These Three Articles Will Get You Started on the Right Foot If you’re a business owner and smart enough to know that your business needs a website yet are puzzled about what to do, how to build it, or even what should be on there, these three articles from BusinessInsider.com will get you headed in the right direction. The first is probably the most important. It’s entitles “Avoid the 7Deadly Read More ...
Writing High Converting Squeeze Pages Isn’t Hard When You Have a Method The biggest mistake people make when trying to create a compelling squeeze page is not selling the prospect before they get to the squeeze page. 80% or more of the actual sale should have already been accomplished by your previous contact with the prospect (via email marketing or other content on your web page). When tyhey come to Read More ...
Technorati is a great blog directory that allows you to search by blog title or blog post. You can find blogs about anything and everything under the sun. It’s also a great tool to use to get found as thousands of users actively use the site everyday. That said, I’m going to demonstrate a little marketing magic for you right now. I just signed up for a Technocrait account and Read More ...
How to Tell if Your Social Game Getting In the Way of Business Networking groups are like rabbits: they multiply voraciously and can easily overwhelm a naturally productive ecosystem. It seems like there are networking groups for just about every subset of business out there including ones I bet you’ve never even heard about. Even in small cities (cities that most would consider rural) you can find multiple groups of Read More ...
How Great Free Content Establishes Trust, Builds Your Brand, and Sells Your Products and Services You might not think that some of the most important and influential marketing advice you’re going to hear is to give stuff away for free but doing just that may be the key to building your sales from “okay” to “spectacular.” I’ve talked a lot about the Internet revolution and how Inbound Marketing is the Read More ...
