What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some input on the product’s final price. Maybe that makes me a bit weird. After all, shouldn’t the client have the final say? It is their product. Not if they want to make a profit. You see, sales letter writers have a great understanding of just Read More ...
This is another one of my posts inspired by Dave Addey’s book Content Management Systems “The thing I love the most about good content managements systems is how they let more and more people publish to the Internet.” Say the authors. In effect, a Content Management System “begs you you add authors.” The cool thing about that, especially for small businesses and individual entrepreneurs is that it allows them an Read More ...
Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody wants their press release to be search engine optimized, to have a ridiculously long headline, Read More ...
These Three Articles Will Get You Started on the Right Foot If you’re a business owner and smart enough to know that your business needs a website yet are puzzled about what to do, how to build it, or even what should be on there, these three articles from BusinessInsider.com will get you headed in the right direction. The first is probably the most important. It’s entitles “Avoid the 7Deadly Read More ...
Writing High Converting Squeeze Pages Isn’t Hard When You Have a Method The biggest mistake people make when trying to create a compelling squeeze page is not selling the prospect before they get to the squeeze page. 80% or more of the actual sale should have already been accomplished by your previous contact with the prospect (via email marketing or other content on your web page). When tyhey come to Read More ...
This Open Source CMS Could Revolutionize the Way Your Website Works Could switching to WordPress really pull in more traffic to your website, make your workday easier and more efficient, and boost your profits? Yes—and here’s why . . . Not All Content Managements Systems Are Equal
Your Headline: More Important Than Anything Else The headline is the first thing your prospect sees. It not only has to grab their fleeting attention, it has to give them a clear idea of what the rest of your text is going to be about. It has to be short and to the point, yet it has to be verbose enough to inspire interest. If your headline is weak, doesn’t Read More ...
How to Make Your Website Work for You Does your business have a website? Good for you but everybody has a website these days! I can almost guarantee that you’re not getting all you could from yours. How do I know—after all, I’m just a copywriter, right? I know because most of my copywriting clients are interested in Internet marketing of one sort or another. Either they want article marketing, Read More ...
