This is a sample of some web copy I created for a personal injury attorney. It focused on Lexapro and the birth defect associated with the drug. Inever dreamed I’d turn into a legal content copywriter but it seems to have happened. This content was just one page of what turned into several dozen pages I was hired to write on various drugs, the side effects associated with them, and Read More ...
What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some input on the product’s final price. Maybe that makes me a bit weird. After all, shouldn’t the client have the final say? It is their product. Not if they want to make a profit. You see, sales letter writers have a great understanding of just Read More ...
Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody wants their press release to be search engine optimized, to have a ridiculously long headline, Read More ...
These Three Articles Will Get You Started on the Right Foot If you’re a business owner and smart enough to know that your business needs a website yet are puzzled about what to do, how to build it, or even what should be on there, these three articles from BusinessInsider.com will get you headed in the right direction. The first is probably the most important. It’s entitles “Avoid the 7Deadly Read More ...
Don’t Miss Marketing Opportunities Hopefully, if you’re a small business owner you have business cards and carry them with you where ever you go. If you don’t have cards yet, get some. They’re cheap, effective when used properly, and are still one of the easiest ways to keep your name in front of the people you are trying to reach. But don’t make the mistake that millions of business owners Read More ...
Technorati is a great blog directory that allows you to search by blog title or blog post. You can find blogs about anything and everything under the sun. It’s also a great tool to use to get found as thousands of users actively use the site everyday. That said, I’m going to demonstrate a little marketing magic for you right now. I just signed up for a Technocrait account and Read More ...
How to Tell if Your Social Game Getting In the Way of Business Networking groups are like rabbits: they multiply voraciously and can easily overwhelm a naturally productive ecosystem. It seems like there are networking groups for just about every subset of business out there including ones I bet you’ve never even heard about. Even in small cities (cities that most would consider rural) you can find multiple groups of Read More ...
How Great Free Content Establishes Trust, Builds Your Brand, and Sells Your Products and Services You might not think that some of the most important and influential marketing advice you’re going to hear is to give stuff away for free but doing just that may be the key to building your sales from “okay” to “spectacular.” I’ve talked a lot about the Internet revolution and how Inbound Marketing is the Read More ...
