This is a sample of some web copy I created for a personal injury attorney.  It focused on Lexapro and the birth defect associated with the drug.  Inever dreamed I’d turn into a legal content copywriter but it seems to have happened. This content was just one page of what turned into several dozen pages I was hired to write on various drugs, the side effects associated with them, and   Read More ...

Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody wants their press release to be search engine optimized, to have a ridiculously long headline,   Read More ...

Don’t Miss Marketing Opportunities Hopefully, if you’re a small business owner you have business cards and carry them with you where ever you go. If you don’t have cards yet, get some. They’re cheap, effective when used properly, and are still one of the easiest ways to keep your name in front of the people you are trying to reach. But don’t make the mistake that millions of business owners   Read More ...

Technorati is a great blog directory that allows you to search by blog title or blog post.  You can find blogs about anything and everything under the sun.  It’s also a great tool to use to get found as thousands of users actively use the site everyday. That said, I’m going to demonstrate a little marketing magic for you right now.  I just signed up for a Technocrait account and   Read More ...

How Great Free Content Establishes Trust, Builds Your Brand, and Sells Your Products and Services You might not think that some of the most important and influential marketing advice you’re going to hear is to give stuff away for free but doing just that may be the key to building your sales from “okay” to “spectacular.” I’ve talked a lot about the Internet revolution and how Inbound Marketing is the   Read More ...

How to Make Your Website Work for You Does your business have a website? Good for you but everybody has a website these days! I can almost guarantee that you’re not getting all you could from yours. How do I know—after all, I’m just a copywriter, right? I know because most of my copywriting clients are interested in Internet marketing of one sort or another. Either they want article marketing,   Read More ...

First of all, if you’ve come to this page thinking you might learn how to use Twitter, I’m sorry to disappoint you. This guide is designed for those who are already using this truly revolutionary social networking tool but who may not being doing so the right way (and there is a right way.) You can find much better info on how to get started with Twitter by asking the   Read More ...

If you’re looking for a little danger with your dinner or fear with your food, it may be worth your time to visit one of these quirky joints yourself.