How to Make Your Website Work for You Does your business have a website? Good for you but everybody has a website these days! I can almost guarantee that you’re not getting all you could from yours. How do I know—after all, I’m just a copywriter, right? I know because most of my copywriting clients are interested in Internet marketing of one sort or another. Either they want article marketing,   Read More ...

How Simple Semantics Can Change the Way You Market It’s no secret that the Internet has radically changed the way we shop, live, and think as a species. Over 60% of people will visit a company’s website before they ever set foot in a brick-and-mortar store location now! But, unfortunately, the old attitudes toward branding and marketing are still holding on—especially in the small business sector. For some reason, small   Read More ...

Your Small Business Can Compete with the Help of Professional Service Providers Outsourcing to freelance service providers has really revolutionized the business world. Now even small businesses with extremely limited budgets can have access to same sort of creative services that were previously only available to big corporations with huge budgets. Part of this is of course due to the Internet revolution that has redefined the way companies must market   Read More ...

How Hiring an Outsource Copywriter Saves You Money You know the number 1 thing you need to get Google’s attention is relevant content updated regularly. What Brian Halligan and Dharmesh Shah, authors of Inbound Marketing: Get Found Using Google, Social Media, and Blogs call “remarkable content.” But no matter how good that content is—even if it keeps those prospects coming back for more—it’s not going to convert if you don’t   Read More ...

Finding the Perfect Freelance Service Provider for You Hiring a freelance copywriter may be a little scary, especially if you’ve never done it before. However, the rewards can greatly outweigh the risks, especially if you pick the right copywriter the first time. Here are a few tips you can use to find the best copywriter for your project and make sure that you get the content you need on time,   Read More ...

Avoid Paying for Poor Content with these Simple Search and Hiring Techniques Hiring copywriters and other freelance content providers is nothing like hiring a potential new employee. These providers, though they work for you, are often more skilled at what they do and have areas of specialization that you just wouldn’t look for in a regular employee. While a Master’s Degree in business management and the proven ability to successfully   Read More ...