What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some input on the product’s final price. Maybe that makes me a bit weird. After all, shouldn’t the client have the final say? It is their product. Not if they want to make a profit. You see, sales letter writers have a great understanding of just Read More ...
Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody wants their press release to be search engine optimized, to have a ridiculously long headline, Read More ...
Don’t Miss Marketing Opportunities Hopefully, if you’re a small business owner you have business cards and carry them with you where ever you go. If you don’t have cards yet, get some. They’re cheap, effective when used properly, and are still one of the easiest ways to keep your name in front of the people you are trying to reach. But don’t make the mistake that millions of business owners Read More ...
How Great Free Content Establishes Trust, Builds Your Brand, and Sells Your Products and Services You might not think that some of the most important and influential marketing advice you’re going to hear is to give stuff away for free but doing just that may be the key to building your sales from “okay” to “spectacular.” I’ve talked a lot about the Internet revolution and how Inbound Marketing is the Read More ...
How to Make Your Website Work for You Does your business have a website? Good for you but everybody has a website these days! I can almost guarantee that you’re not getting all you could from yours. How do I know—after all, I’m just a copywriter, right? I know because most of my copywriting clients are interested in Internet marketing of one sort or another. Either they want article marketing, Read More ...
How Simple Semantics Can Change the Way You Market It’s no secret that the Internet has radically changed the way we shop, live, and think as a species. Over 60% of people will visit a company’s website before they ever set foot in a brick-and-mortar store location now! But, unfortunately, the old attitudes toward branding and marketing are still holding on—especially in the small business sector. For some reason, small Read More ...
Your Small Business Can Compete with the Help of Professional Service Providers Outsourcing to freelance service providers has really revolutionized the business world. Now even small businesses with extremely limited budgets can have access to same sort of creative services that were previously only available to big corporations with huge budgets. Part of this is of course due to the Internet revolution that has redefined the way companies must market Read More ...
