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	<title>Robert Palmer:  Freelance Writer &#187; Marketing</title>
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		<title>A Sales Letter Writer&#8217;s Perspective on Pricing</title>
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		<pubDate>Wed, 23 Feb 2011 21:20:35 +0000</pubDate>
		<dc:creator>Robert Palmer</dc:creator>
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		<description><![CDATA[What Do Writers Have to Do With Pricing? I’m one of the few sales letter writers who think the writer should at least have some input on the product’s final price. Maybe that makes me a bit weird. After all, shouldn’t the client have the final say? It is their product.  Not if they want<a class="rmore" href="http://therealrobertpalmer.com/blog/a-sales-letter-writers-perspective-on-pricing/">&#160;&#160; Read More ...</a>]]></description>
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		<title>5 Tips for Writing Killer Press Releases</title>
		<link>http://therealrobertpalmer.com/blog/5-tips-for-writing-killer-press-releases/</link>
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		<pubDate>Wed, 15 Dec 2010 16:20:41 +0000</pubDate>
		<dc:creator>Robert Palmer</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<category><![CDATA[content creation]]></category>
		<category><![CDATA[free press]]></category>
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		<description><![CDATA[Thinking about writing your own press release? Don’t! Not until you read this. I get a lot of requests for press releases as a freelance copywriter. I also get a lot of requests to rewrite press releases that clients have either written themselves or paid another writer too much to write. It seems that everybody<a class="rmore" href="http://therealrobertpalmer.com/blog/5-tips-for-writing-killer-press-releases/">&#160;&#160; Read More ...</a>]]></description>
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		<title>What Does your Business Card Say About You?</title>
		<link>http://therealrobertpalmer.com/blog/what-does-your-business-card-say-about-you/</link>
		<comments>http://therealrobertpalmer.com/blog/what-does-your-business-card-say-about-you/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 00:41:49 +0000</pubDate>
		<dc:creator>Robert Palmer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[self-marketing]]></category>

		<guid isPermaLink="false">http://therealrobertpalmer.com/blog/?p=257</guid>
		<description><![CDATA[Don’t Miss Marketing Opportunities Hopefully, if you’re a small business owner you have business cards and carry them with you where ever you go. If you don’t have cards yet, get some. They’re cheap, effective when used properly, and are still one of the easiest ways to keep your name in front of the people<a class="rmore" href="http://therealrobertpalmer.com/blog/what-does-your-business-card-say-about-you/">&#160;&#160; Read More ...</a>]]></description>
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		<title>How to Convert Prospects:  Give It Away for Free!</title>
		<link>http://therealrobertpalmer.com/blog/how-to-convert-prospects-give-it-away-for-free/</link>
		<comments>http://therealrobertpalmer.com/blog/how-to-convert-prospects-give-it-away-for-free/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 17:53:37 +0000</pubDate>
		<dc:creator>Robert Palmer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[build trust]]></category>
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		<category><![CDATA[freebies]]></category>
		<category><![CDATA[giving away freebies]]></category>
		<category><![CDATA[giving away information]]></category>
		<category><![CDATA[information marketing]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[premiums]]></category>
		<category><![CDATA[smart marketing]]></category>

		<guid isPermaLink="false">http://therealrobertpalmer.com/blog/?p=236</guid>
		<description><![CDATA[How Great Free Content Establishes Trust, Builds Your Brand, and Sells Your Products and Services You might not think that some of the most important and influential marketing advice you’re going to hear is to give stuff away for free but doing just that may be the key to building your sales from “okay” to<a class="rmore" href="http://therealrobertpalmer.com/blog/how-to-convert-prospects-give-it-away-for-free/">&#160;&#160; Read More ...</a>]]></description>
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