Elbows-Deep in a Bargain Book Bin That’s where I found a great little book about information systems that opened my eyes as a web copywriter to a potential marketing “hook” for my services. Strange, I know. But you never know where you’re going to find a nugget of knowledge that will allow you to take your business to the next level. I was at the grocery store killing time the Read More ...
These Three Articles Will Get You Started on the Right Foot If you’re a business owner and smart enough to know that your business needs a website yet are puzzled about what to do, how to build it, or even what should be on there, these three articles from BusinessInsider.com will get you headed in the right direction. The first is probably the most important. It’s entitles “Avoid the 7Deadly Read More ...
How Investing Time Instead of Money Can Make Your Profits Skyrocket I recently read Inbound Marketing: Get Found Using Google, Social Media, and Blogsby Brian Halligan and Dharmesh Shah. It’s a fast-paced read and contains some really important kernels of information about how marketing has changed in just the past few years. The authors affirm that traditional “interruption” marketing is dead and in order to compete in the business world Read More ...