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  • May : 2 : 2012 - Holiday Marketing Ideas: Sample Trade Magazine Article
  • May : 1 : 2012 - Tourmaline Marketing Article for Australian Trade Magazine
  • May : 6 : 2009 - Who Doesn’t Want a Cybernetic Personal Shopper for Christmas?

This is an article I was commissioned to write for the Australian trade magazine Jewellers Trade.  For this article I was asked to interview several local jeweler shop owners and talk to them about tourmaliune and its “local” appeal (Maine is one of the few places on Earth where tourmaline is actively mined). 

I contacted both Pyramid Studios and Striking Gold and the owners were kind enough to take time out of their busy holiday season schedule to speak with me.  (Much thanks, you guys and gals.)

Maine Tourmaline sample magazine article

A sample magazine article I wrote for an australian trade journal

The article appeared in the March 2012 edition of the magazine which is circulated all over Australia and New Zealand.

This was the second in an ongoing series of articles I produced for this magazine.  The goal was to educate jewelery shop owenrs about what sort of things they could do to ramp up their marketing, attract more customers, and really make the most out of their retail space.

7 Responses so far.

  1. [...] The editor of the magazine was so pleased with the piece that she decided to retain my services for a second article for Jewellers Trade. [...]

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